During the initial stages of promoting a website to
generate traffic, it is important to let people know
that your site exists, and what it is about. There
are many ways which are both legal and ethical to
promote a new site, including forums which allow
users to post and review sites, submitting to
directories (see below), creating and submitting
sitemaps to popular search engines and much much
more!
Once through the initial stages, a good way to
increase and maintain a high ranking in search
engines is to have a consistent amount of new and
useful information being added to the site, which is
not a duplicate of information already available on
the internet. This will give other webmasters and
internet users a reason to create a link to your
site from their own.
Many tools and resources are available to assist
with website promotion and SEO, including keyword
research tools which allow you to research popular
keywords in search queries for popular search
engines. Detailed information about keyword
popularity is made available by many search
engines. See (Keyword Research below).
Keyword Research
Determining which keywords are most likely to get
people to a site can help increase traffic by
customising content on the site to ensure specific
words are picked up by search engines as keywords.
Having a greater amount of useful text content on a
page will result in a greater number of possible
search queries which will return your site in the
results. Image Alt tags, and meta tags are also
used by search engines to generate keywords for a
page and site.
Forums
Forums can be a powerful tool, as many are highly
ranked in search engines due to the many discussions
which are and have taken place in the forum's
threads. Most forms allow you to create a
signature, which can be appended to each post.
Signatures usually allow up to three links, which
will start building up links to your site.
Many forums and sites also have an area where new
websites can be posted for review and comments by
other users. This is very useful when starting a
new site, as it is impossible to put yourself in the
shoes of all possible users as a developer and as a
consequence, will miss things that others may not.
Feedback is very important
Submitting your site to Directories
Submitting your site or RSS feed to directories
allows search engines to find links back to your
site (backlinks) which increases your sites ranking
in search results. There are many discussions about
the success of submitting to directories, as well as
various techniques which should be utilised, and
many which should be avoided.
The WebmasterHub.net bulk pinger uses XML-RPC to
ping multiple servers with the details of a site or
blog. The service is free for members, and
currently submits to around 50 popular directories.
A list of XML-RPC servers for directories and sites
being pinged with be posted shortly on
WebmasterHub.net. If you know of a server which
is not on the list, please submit the details using
the
feedback form.
Make sure you don't submit your site to the same
server too frequently. Once a day should be the
most that you ping each server. Your site will be
removed and possibly banned from sites and
directories if you have submitted your site more
times than permitted in a short period of time.
WebmasterHub.net offer FREE
Search Engine Optimisation (SEO) including
access to submit a site or resource to the resource
directory and the
Webmasterhub.net Bulk Pinger to bulk submit your
site or blog to many popular sites and directories.
See these SEO tips and more at WebmasterHub.net:
Search
Engine Optimisation (SEO) Tips and Tools
Submitting Sitemaps to Search
Engines
Submitting sitemaps to search engines ensures that
the search engine knows about all pages on the
site. Google's
Webmaster Tools service allow webmasters to
submit a sitemap (or RSS feed) containing links to
all pages on a site, as well as showing how the site
performs in search results and many other useful
features.
Search Engine Optimization (SEO) for
Blogger. Increase Rranking
Increate your ranking on search engines using this
Search Engine Optimization (SEO) tip for Blogger.com
users. Add keyword and description metatags to post
pages using the post labels. See
Search Engine Optimization (SEO) for Blogger for
details.